A good leader can make a success of a weak business plan, but a poor leader can ruin even the best plan.
A successful leadership development program begins with the alignment of executives with company strategy and an understanding of the type of leadership style needed to execute that strategy. The Maness Group sits down with executives and the organization leaders to assess the proper alignment for the executive in Washington, D.C. Additionally, TMG will provide analysis and counsel on candidates to serve on an organization’s Board of Director or other management committee.
In any organization, there usually arises the need to engage in non-profit fundraising. That includes crafting and developing a strategic plan to raise funds for their organization in a cost-effective and time-efficient manner. The path to financial security can be purely event based; purely peer to peer solicitation; or, a combination of both. The Maness Group is skilled at creating and executing a plan to reach your financial goal. Through 25+ years in Washington, D.C., we are especially adept at committee-based fundraising that is centered on the natural alliances of your leadership or constituencies.
Event Design & Management
Whether it is a 50-person reception at a private residence overlooking the Potomac River, an intimate dinner for 300+ in Central Park, an 800+ person event at a national historical venue with top-name talent or a hybrid, or fully virtual gathering, The Maness Group will create an event that reflects positively on the organization and fulfills the desired marketing outcome.
Meetings & Conventions
The Maness Group can plan and produce smoothly run conventions, meetings, seminars, and expositions within budget. We can take the project from concept to reality and handle the site selection, marketing, promotion, catering, destination management, program, av requirements, entertainment, speakers and guest relations.
As organizations grow, strategic partnerships become a critical part of their success. The Maness Group is especially skilled at securing corporate support for non-profit organizations and building a team of advocates to market the message. By building strong partnerships within and between the legislative and executive branches of government and corporate, non-profit and political entities, organizations can be successful in planning and executing multifaceted campaigns with effective stewardship of funders, partners, and affiliates.
The Maness Group will create a comprehensive marketing strategy based on market trends, insights on the clients and growth targets, targeted client characteristics, buyer and influencer profiles, and other relevant forces. We can script core messages, craft a compelling visual identity to support the messages, and create a suite of marketing materials (including logos, print materials and websites). The Maness Group will develop and implement a strategic plan to raise funds for their organization in a cost-effective and time-efficient manner.
The Maness Group can determine the communication activities needed to reach target audiences, including advertisement, PR and media outreach, client events, conference speakerships and sponsorships, prospective client roundtable discussions, direct e-mail, social media and others.